SO-ME Journal
The Edits
Style guides, trend reports, and curated inspiration.
— Behind the seams
Shoots, Roots & New Pursuits
connie sishton·30 July 2026·5 min read
More from the edit
Wherever The Day Takes You
Summer in Cardiff is a bit of a state of mind. Longer days, plans made on a whim, and that particular magic where you never really know where the day will take...
connie sishton·22 July 2026·7 min read
The Odyssey Premiere: Every Look From the Press Tour
Christopher Nolan adapted Homer, and his cast treated the red carpet as part of the text. Across the London world premiere on 6 July and the New York premiere...
Molly·18 July 2026·6 min read
Coast Party Dresses: Sequins, Velvet & Black-Tie Drama
Coast is the high street brand that never really acted like one. While everyone else chased the trend cycle, Coast quietly kept doing the thing it's actually...
Molly·20 July 2026·5 min read
ASOS Party Dresses: Sequins, Satin & Sheer, at Every Budget
ASOS isn't a brand, and treating it like one is how you end up with forty tabs open and nothing in the basket. It's a marketplace. The own-label ASOS DESIGN...
Molly·23 July 2026·4 min read
ASOS Festival Outfits: Co-ords, Cut-Offs & Sequins
Festival dressing is where ASOS actually makes sense. You need three or four outfits you don't love enough to baby, that survive a field, a downpour and a 2am...
Molly·30 July 2026·4 min read
ASOS Summer Dresses: Every Print, Every Budget
ASOS doesn't do a summer dress. It does about four thousand of them. That's the whole reason you'd search the brand by name: you're not after one hero piece,...
Molly·30 July 2026·4 min read
Blokette: Tenniscore's Sporty-Girly Cousin
Wimbledon's just wrapped, the whites have had their fortnight in the sun, and if you've been anywhere near TikTok this summer you'll have clocked that the...
Connie·30 July 2026·4 min read
Mia Goth Style Guide: Soft Grunge, Basics & Vintage Layers
Mia Goth doesn’t dress like she’s trying to be looked at. That’s exactly why everyone’s looking. Between horror-press tours and front rows, her actual wardrobe...
Connie·22 July 2026·5 min read
Love Island 2026: The Villa's Best Looks So Far
Series 13 is properly mid-season now, and the group chats have moved on from who's coupled up with who to what everyone's actually wearing. Fair enough — this...
Molly·17 July 2026·4 min read
Anne Hathaway Style Guide: Modern Romantic Dressing
Modern romantic dressing has taken over from cottagecore and coastal grandma. It’s softer, but it isn’t sweet: corsetry, ruffles, a slip of florals, worn with...
Connie·22 July 2026·4 min read
Method Dressing 101: How Press Tours Became the New Runway
Nobody just wears a dress to a press tour any more. Zendaya turns up to a Spider-Man photocall in the exact red and blue of the suit. Margot Robbie spends six...
Connie·22 July 2026·5 min read
Sadie Sink Style Guide: Polished Indie Off-Duty Style
Sadie Sink has spent the last few months doing the thing most under-25 It girls get wrong: dressing for herself, not for the group chat. Between Romeo & Juliet...
Connie·23 July 2026·4 min read
Zendaya Style Guide: Elevated Off-Duty Dressing
Zendaya's red carpet game is untouchable, but it's not actually the interesting bit. The interesting bit is what she wears to leave a restaurant. No stylist...
Connie·22 July 2026·4 min read
Coast Wedding Guest Looks: The Signature Style, at Every Budget
Say "wedding guest dress" in any group chat and someone will reply "have you checked Coast." The brand built its whole occasionwear range around that exact...
Molly·12 July 2026·4 min read
Best Summer Dresses Under £50, Across Every Brand
A good summer dress does one job: you put it on and you're done. It doesn't need to cost £120 to manage that, and it definitely doesn't need ironing at 8am....
Molly·15 July 2026·3 min read
Charlize Theron Style Guide: Polished Minimalism & Modern Power Dressing
Charlize Theron doesn't do loud. She does precise — a black suit with nothing under the jacket, an oversized white shirt that reads more architecture than...
Connie·22 July 2026·3 min read
Coastal Cowgirl, Evolved: Denim, Linen & Edge
Coastal cowgirl turned up on TikTok in the summer of 2023 wearing head-to-toe turquoise, a straw hat the size of a dinner table and not much else, a Y2K...
Connie·22 July 2026·4 min read
Greek Goddess Dressing: How to Wear the Grecian Trend
Grecian dressing is back, and it’s not doing the twee toga-party thing this time. SS26 runways went straight to the source: draped chitons, one-shoulder...
Molly·9 July 2026·3 min read
The Festival Kit: What to Actually Pack for Reading & Leeds
Reading & Leeds lands on the August bank holiday again this year, 27-30 August, with an all-British-and-Irish headline bill for the first time in 25 years:...
Connie·9 July 2026·4 min read
BET Awards 2026: 5 Red-Carpet Trends and How to Wear Them
The BET Awards always bring the boldest red carpet of the summer, and the 2026 show in LA kept the promise. Cardi B led the nominations. Teyana Taylor...
Connie·8 July 2026·4 min read
Butter Yellow Is Summer 2026's It-Colour: How to Wear It
Yellow has a reputation for being a hard colour to wear. Butter yellow gets around it. It's soft, a bit creamy, far closer to fresh pastry than to a...
Connie·9 July 2026·2 min read
The 2026 Holiday Capsule: 10 Pieces, Endless Outfits
It happens every summer. You pack for three different versions of yourself, sit on the case to shut it, then wear the same two things all week. A capsule sorts...
Connie·6 July 2026·3 min read
What to Wear to Wimbledon 2026: The British Summer Whites Edit
Wimbledon is where the British summer properly starts. Strawberries, the queue that somehow counts as part of the fun, and a low-key contest in the stands over...
Connie·6 July 2026·3 min read
Wales Business Awards: Style Guide
This is your moment.You’ve built, led, delivered. And now it’s time to celebrate at the Wales Business Awards. But before we raise a glass at the Mercure, it’s...
connie sishton·30 April 2026·5 min read
Cardiff Life Awards: Style Guide
The Cardiff Life Awards are rapidly approaching…but what will you wear? This year, the awards are being held at the National Museum Cardiff. Such an iconic,...
connie sishton·28 April 2026·6 min read
The Devil Wears Prada 2 London Premiere: That's All.
From Anne Hathaway in Versace to Emily Blunt in Balenciaga, explore the standout looks from The Devil Wears Prada 2 London premiere.
connie sishton·23 April 2026·2 min read
Capri Pants: 4Ways They’re Being Worn in 2026
Capri pants are back for 2026. Discover 4 ways to wear capris—from clean tailoring to hyper-feminine and off-duty styling.
connie sishton·23 April 2026·3 min read
Vamp Romantic: The Dark, Cinematic Aesthetic Defining 2026
Discover the Vamp Romantic aesthetic—dark, cinematic fashion with deep tones, rich textures and modern silhouettes.
connie sishton·20 April 2026·2 min read
The Devil Wears Prada 2 Fashion: Key Styles and Trends to Know in 2026
The original set the standard, from the quotes to the wardrobe. Nearly two decades on, it still shapes how we think about fashion on screen.Now, as the sequel...
connie sishton·20 April 2026·3 min read
Brooches Are the It Accessory of 2026: How to Style Them Now
Brooches are back baby. Once considered something you inherited rather than chose, brooches are now being tipped as one of the year’s standout accessories....
connie sishton·15 April 2026·3 min read
Teal Is the New Black: The Colour Trend Taking Over 2026
Step aside Cloud Dancer...Teal is the standout colour trend of 2026. Discover how to wear teal this year.
connie sishton·14 April 2026·3 min read
Spring/Summer 2026 Fashion Trends
Every season brings with it the expectation of something new.But Spring/Summer 2026 feels different.Rather than introducing entirely new aesthetics, the focus...
connie sishton·14 April 2026·3 min read
Coachella 2026 Style: The 3 Outfit Shifts Defining Festival Fashion Now
For years, Coachella meant flower crowns and fringe…but 2026 is feeling different.Weekend one has marked a clear shift, away from costume dressing and towards...
connie sishton·14 April 2026·4 min read
Wedding Guest Dress Codes Explained: What to Wear for Every Wedding Style
If you’ve ever stared at a wedding invite wondering what does this actually mean? You’re not alone.From black tie to beach formal, dress codes can feel more...
connie sishton·2 April 2026·7 min read
Glamoratti Fashion: The Bold 80s Glamour Trend Taking Over 2026
Minimalism had its moment. Now, fashion is getting louder.Enter Glamoratti—Pinterest’s predicted return of ‘80s-inspired glamour, where high-effort dressing,...
Connie·30 March 2026·2 min read
Poetcore Style Guide: How to Master the Poet Aesthetic
There’s a shift happening in fashion…have you felt it? It’s less about chasing trends, and more about becoming one.Poetcore is leading that shift. Searches for...
Connie·27 March 2026·3 min read