SO-ME Journal
The Edits
Style guides, trend reports, and curated inspiration.
— Style Guide
How to Dress Like Candice Swanepoel: Six Outfits and What to Buy
Connie·6 November 2026·6 min read
More from the edit
How to Dress Like Alessandra Ambrosio: Five Outfits and What to Buy
Alessandra Ambrosio has walked twenty Victoria's Secret shows, and off the runway she keeps going back to jeans and a decent jumper. That sounds boring until...
Connie·5 November 2026·6 min read
Dune London Christmas Gifts: The Bags Worth Wrapping
Most of what we carry from Dune London is shoes, but for a Christmas present I would buy the bag. You do not need her shoe size and nobody has to pretend the...
Molly·5 November 2026·3 min read
M&S Christmas Gifts for Her: What to Buy at Every Budget
M&S is where you end up when there is one name left on the list and no ideas. That is a decent place to end up, as long as you buy with a budget in mind and...
Molly·5 November 2026·4 min read
How to Dress Like Adriana Lima: Five Outfits and What to Buy
You'd guess a woman who spent years in Victoria's Secret wings would dress loudly on her days off. Adriana Lima mostly wears a black jacket, something plain...
Connie·5 November 2026·5 min read
New Look Christmas Jumpers and Pyjamas: What to Buy, What to Skip
New Look has left subtlety for January. There's a pink jumper with a sequin Christmas pudding on it, a fluffy white one covered in appliqué and a black knit...
Molly·5 November 2026·3 min read
M&S Christmas Jumpers and Pyjamas: What to Buy and What to Pay
M&S sells two kinds of Christmas knit: a few jumpers with a pun across the chest, and a lot of Fair Isle that still looks right in February. Here's which to...
Molly·5 November 2026·3 min read
The Celebrity Traitors Final Outfits, and the High-Street Versions
The Celebrity Traitors finished on BBC One on Friday 30 October, and the Faithfuls won it. Romesh Ranganathan and Sebastian Croft were the last two at the fire...
Molly·2 November 2026·5 min read
How to Dress Like Alex Consani: Five Outfits and What to Buy
Alex Consani is a Victoria's Secret Angel with a TikTok habit of terrorising strangers on the subway, and her clothes sit somewhere between the two. Most of...
Connie·5 November 2026·6 min read
Cardiff Winter Wonderland & Christmas Market: What Men Should Wear
Cardiff gets two Christmas outings on the same day this year. On Thursday 12 November the Winter Wonderland opens across the Castle grounds and the City Hall...
Connie·5 November 2026·8 min read
How to Dress Like Ming Xi: Six Off-Duty Outfits and What to Buy
Ming Xi walked the Victoria's Secret show in Los Angeles this month for the first time since 2018, so your feed is about to fill up with wings and corsetry....
Connie·5 November 2026·8 min read
How to Wear Satin Trousers, Day to Night
Satin trousers usually get filed under occasionwear. Out they come for a wedding or the work Christmas do, and then they go back in the wardrobe to crease...
Connie·4 November 2026·6 min read
How to Wear Velvet in the Day, Not Just at Christmas
Velvet gets about three outings a year. The work do, Christmas Day, maybe New Year if you're keen, and then it goes back in a garment bag until the next...
Connie·2 November 2026·5 min read
Sunrise on the Reaping: The Premiere Looks, and How to Wear Them
Elle Fanning’s Effie pink, Mckenna Grace’s arena gown and more from the Hunger Games London screening, with the high-street versions to shop.
Connie·30 October 2026·5 min read
How to Dress Like Kylie Jenner: Five Outfits and What to Buy
Kylie Jenner's outfits tend to get written up as stunts, and a few of them are. Put five from the past year next to each other, though (a Paris front row, a...
Connie·4 November 2026·8 min read
Cardiff Winter Wonderland & Christmas Market: What to Wear
Cardiff's Christmas switches on all at once this year. On Thursday 12 November the Winter Wonderland opens in the Castle grounds and on City Hall lawn, the...
Connie·2 November 2026·7 min read
Courteeners at Utilita Arena, Cardiff: What Men Should Wear
Courteeners play Utilita Arena on Saturday 7 November, the second of six arena dates on a tour that opens in Leeds the night before. It's named after God Bless...
Connie·2 November 2026·6 min read
Courteeners at Utilita Arena, Cardiff: What to Wear
Courteeners play Utilita Arena on Saturday 7 November, and the venue's own listing tells you most of what you need to know: doors at 6.30pm, show over at...
Connie·29 October 2026·7 min read
Gigi Hadid's Capsule Wardrobe, and How to Build Your Own
Line up eighteen months of Gigi Hadid street photos and the same pieces keep coming back: a beaten-up brown leather jacket from Mango, a pair of burgundy Miu...
Connie·29 October 2026·7 min read
Wales Rugby at the Principality: What Men Should Wear
Wales play three home games at the Principality this November, one each Saturday: Japan on the 7th at 4.40pm, New Zealand on the 14th at 2.10pm and Australia...
Connie·29 October 2026·7 min read
What to Wear to Wales Rugby at the Principality This November
Wales have three home games in November, on consecutive Saturdays at the Principality: Japan on the 7th, New Zealand on the 14th and Australia on the 21st....
Connie·29 October 2026·6 min read
Bella Hadid's Off-Duty Style: Four Looks and How to Copy Them
Bella Hadid gets photographed between the car and the restaurant door more often than most people get photographed at their own wedding, and she dresses for...
Connie·29 October 2026·7 min read
M&S Men's Coats: Overcoat, Mac or Puffer, and What to Pay
M&S put on its first ever catwalk show at London Fashion Week in September, to mark 100 years of M&S fashion, and menswear was in it. A few of the coats from...
Connie·29 October 2026·5 min read
Sporty Glam: How to Wear Athleisure Out-Out, Trinity Rodman Style
Athleisure has spent the last few years as the thing you wear to Pilates and the big shop. Sporty glam is what happens when it gets invited out. You take one...
Molly·29 October 2026·6 min read
Hobbs Coats: Which Ones Earn the Price, and Where to Save
Hobbs coats cost real money. We have 72 Hobbs London coats in stock on so-me today, all sold through Debenhams, and they run from £99 to £427 with a median of...
Molly·29 October 2026·5 min read
French Connection Coats: Which to Buy, and Which to Skip
French Connection's coats this winter are loud. There's a burgundy faux-leather trench with a gloss on it, and a houndstooth check blown up so big that each...
Molly·29 October 2026·5 min read
The Fantasy Bra Effect: How to Wear Lingerie Out, Kylie-Style
On 18 October, Kylie Jenner walked the Victoria's Secret Fashion Show at Sony Pictures Studios in a bra made of 4,410 diamonds and nothing else. No fabric....
Molly·27 October 2026·6 min read
Phase Eight Coats: Which One to Buy, and What You Should Pay
Phase Eight makes one kind of coat really well: the smart, lined, wool-blend one you wear to work from now until March and don't think about again. If that's...
Molly·27 October 2026·5 min read
M&S Coats: Which Shape to Buy This Winter, and What to Pay
M&S has had a good year in outerwear. The autumn collection walked at London Fashion Week this season, a first for the brand, and the coats are where that...
Molly·27 October 2026·6 min read
Vintage Victoria: How to Shop the Y2K Angel Aesthetic
This year's Victoria's Secret show gave a whole chapter to its own past. It was called Vintage Victoria, and for it the brand reissued silk chiffon and lace...
Molly·27 October 2026·5 min read
Victoria's Secret Fashion Show 2026: How to Wear the Looks
Victoria's Secret took its show back to Los Angeles on 18 October, filmed at Sony Pictures Studios in Culver City (its first LA show in 19 years), and split...
Molly·27 October 2026·6 min read
Men's Winter Boots: Four Shapes Worth Buying, and How to Wear Them
Men's boots come in roughly a hundred names and about four actual shapes. Once you know which shape you're after, the rest is just colour and price. Below is...
Connie·23 October 2026·4 min read
Romesh Ranganathan's Celebrity Traitors Jacket, and How to Get It
Romesh Ranganathan turned up to The Celebrity Traitors in a jacket that looks like a tartan blanket was turned into a bomber. It's a knitted zip-up in mustard,...
Connie·23 October 2026·4 min read
Sebastian Croft's Celebrity Traitors Look, and How to Get It
Sebastian Croft walked into The Celebrity Traitors in a mint-green jacket with gold buttons, and the show's cast stylist, Catherine Moran, summed up his whole...
Connie·22 October 2026·4 min read
Elle Fanning's Romantic Vintage Style, and How to Wear It
Elle Fanning dresses like someone who's been let loose in a very good grandmother's wardrobe and refuses to treat any of it as precious. With her stylist,...
Connie·22 October 2026·5 min read
Myha'la's Celebrity Traitors Outfits: How to Dress Against Type
Myha'la is best known as Harper Stern in Industry, a character who'd sell you out before her coffee went cold. So she walked into Ardross Castle with a problem...
Connie·21 October 2026·4 min read
How to Wear a Trophy Jacket: Military, Peplum and Brocade
A trophy jacket is the piece that does all the talking: brass buttons, a waist that flares out, a woven floral so dense it could reupholster a chair....
Connie·21 October 2026·5 min read
River Island Holiday Looks for Winter Sun, and What to Pack
Winter sun is the best-value holiday you can book this year and the most annoying one to pack for. Your summer clothes went in the loft in September, the shops...
Molly·21 October 2026·4 min read
River Island Wedding Guest Looks, and How to Wear Them in Autumn
River Island is not where most people start a wedding-guest search, and that's a mistake. The brand has always been more night out than garden party, which is...
Molly·21 October 2026·4 min read
How to Wear Purple and Cobalt This Winter (Even Together)
Bored of the same old winter palette? Seems this high street is…this year it’s all about two colours: purple and cobalt. Both shades were all over the...
Connie·21 October 2026·6 min read
The AW26 Boot Guide: Which Shape to Buy, and How to Wear It
The boots you'll wear most are the ones that go with the trousers you already own. A great pair that doesn't go with your jeans will sit in the wardrobe all...
Connie·21 October 2026·5 min read
Leigh-Anne Pinnock's Celebrity Traitors Outfits, and How to Get Them
Most of the Celebrity Traitors fashion chat this series (BBC One, filmed at Ardross Castle in the Highlands) has gone to Maya Jama's coats. Fair enough. But...
Connie·22 October 2026·6 min read
Claudia Winkleman's Celebrity Traitors Outfits: Get the Look
Claudia Winkleman is back in the castle. The Celebrity Traitors returned to BBC One on 1 October for its second series, filmed again at Ardross Castle in the...
Connie·21 October 2026·7 min read
What to Wear to Bonfire Night So You Stay Warm Till the Finale
Bonfire Night is the one night of the year we all agree to stand in a cold, damp field for two hours and call it a treat. It falls on a Thursday this year, 5...
Connie·21 October 2026·6 min read
Maya Jama's Celebrity Traitors Outfits, and How to Wear Them
A few episodes into the new series of The Celebrity Traitors (BBC One, filmed at Ardross Castle in the Scottish Highlands), the Maya Jama conversation has...
Connie·21 October 2026·5 min read
Halloween in Cardiff 2026: What Men Should Wear on a Night Out
Halloween falls on a Saturday this year, so in Cardiff it gets the whole weekend. Friday has So Fetch at The Globe and Bullet Tooth at Depot. Saturday starts...
Connie·21 October 2026·7 min read
How to Wear Animal Print, From Leopard Shoes to Zebra Trousers
Leopard is the print people swear they can't wear, usually just before they buy a leopard coat. It has come back so many times that "back" stopped meaning much...
Connie·21 October 2026·6 min read
Halloween Costumes 2026, and How to Build Them From Real Clothes
Halloween is coming quick, and this year's costume list is mostly telly. Spirit Halloween's 2026 trend report puts Off Campus at the top, with KPop Demon...
Molly·21 October 2026·6 min read
Halloween in Cardiff 2026: What to Wear on a Night Out
Halloween lands on a Saturday this year, which in Cardiff means it doesn't land on one night at all. It starts on the Friday at The Globe and Depot, carries on...
Connie·21 October 2026·9 min read
Charli XCX Style Guide: How to Wear Gothic Glamour This Winter
Charli XCX spent the first half of 2026 on red carpets instead of festival stages, and she dressed for them the way she makes records: one idea per outfit,...
Connie·9 October 2026·7 min read