HUGO is a fashion brand that was originally launched as a sub-brand of the German fashion house Hugo Boss in 1994. It targets a younger demographic with a more casual and relaxed style compared to the traditional Hugo Boss line.















HUGO is a fashion brand that was originally launched as a sub-brand of the German fashion house Hugo Boss in 1994. It targets a younger demographic with a more casual and relaxed style compared to the traditional Hugo Boss line.
HUGO pieces typically lean casual, contemporary, urban, tailored to young adults and professionals who prefer a modern, casual, and stylish look.. Use the filters above to narrow by category, size, or price, or jump straight to the newest drops below.
Popular HUGO categories on SO-ME: shirts & tops (22), sunglasses (12), underwear (12), socks (7), shorts (6).