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    All Brands
    casualcontemporaryurbanminimalistmodern

    HUGO

    HUGO is a fashion brand that was originally launched as a sub-brand of the German fashion house Hugo Boss in 1994. It targets a younger demographic with a more casual and relaxed style compared to the traditional Hugo Boss line.

    Founded1994
    AudienceYoung adults and professionals who prefer a modern, casual, and stylish look.
    Founded1994

    Curated Edit

    63 products

    Shop by Category

    • Shirts & Tops22
    • Sunglasses12
    • Underwear12
    • Socks7
    • Shorts6
    HUGO Hugo Men's Boxer BR Triplet Design Grey/Black
    HUGO

    Hugo Men's Boxer BR Triplet Design Grey/Black

    £39.60
    HUGO Hugo Men's Laze T-Shirt in Black
    HUGO

    HUGO Men's Laze T-Shirt in Black

    £35.10
    HUGO Hugo Men's Trunk Triplet Design Open Miscellaneous
    HUGO

    Hugo Men's Trunk Triplet Design Open Miscellaneous

    £25.20
    HUGO Hugo Men's 2P Rs Gift Split Cc Black
    HUGO

    HUGO Men's 2P Rs Gift Split Cc Black Socks

    £17.00
    HUGO Hugo Men's Trunk Triplet Planet Black
    HUGO

    HUGO Men's Trunk Triplet Planet Black

    £27.00
    HUGO Hugo Men's Boxerbr Triplet Pack Black
    HUGO

    HUGO Men's Boxer Triplet Pack Black

    £27.30
    HUGO Hugo Men's Laze Longsleeve Dark Blue
    HUGO

    HUGO Men's Laze Longsleeve Dark Blue

    £31.85
    HUGO Hugo Men's T-Shirt Rn Triplet P Open Miscellaneous
    HUGO

    HUGO Men's White Cotton T-Shirt with Logo

    £27.00
    HUGO Hugo Men's Laze T-Shirt Open Green
    HUGO

    HUGO Men's Laze T-Shirt in Open Green

    £23.40
    HUGO Hugo Men's Laze Longsleeve Black
    HUGO

    Hugo Men's Laze Longsleeve Black

    £29.40
    HUGO Hugo Men's 3P Qs Rib Tape Md Natural in Beige
    HUGO

    HUGO Men's 3P QS Rib Tape MD Natural in Beige

    £14.85
    HUGO Hugo Men's Laze T-Shirt Grey
    HUGO

    HUGO Men's Laze T-Shirt Grey

    £19.50
    HUGO Hugo Men's Laze Box Logo Joggers Black
    HUGO

    HUGO Men's Laze Box Logo Joggers Black

    £29.40
    HUGO Hugo Men's Laze Box Logo Short Sleeve T-Shirt Red
    HUGO

    HUGO Red Box Logo Short Sleeve T-Shirt

    £23.40
    HUGO Hugo Women's Triplet Thong Lace Black
    HUGO

    HUGO Women's Triplet Thong Lace Black

    £24.15
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    About HUGO

    HUGO is a fashion brand that was originally launched as a sub-brand of the German fashion house Hugo Boss in 1994. It targets a younger demographic with a more casual and relaxed style compared to the traditional Hugo Boss line.

    HUGO pieces typically lean casual, contemporary, urban, tailored to young adults and professionals who prefer a modern, casual, and stylish look.. Use the filters above to narrow by category, size, or price, or jump straight to the newest drops below.

    Popular HUGO categories on SO-ME: shirts & tops (22), sunglasses (12), underwear (12), socks (7), shorts (6).