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    All Brands
    casualcontemporaryurbanminimalistmodern

    HUGO

    HUGO is a fashion brand that was originally launched as a sub-brand of the German fashion house Hugo Boss in 1994. It targets a younger demographic with a more casual and relaxed style compared to the traditional Hugo Boss line.

    Founded1994
    AudienceYoung adults and professionals who prefer a modern, casual, and stylish look.
    Founded1994

    Curated Edit

    63 products

    Shop by Category

    • Shirts & Tops22
    • Sunglasses12
    • Underwear12
    • Socks7
    • Shorts6
    HUGO HUGO Men's Aviator Black Dark Grey HG 1195/S
    HUGO

    HUGO Men's Aviator Black Dark Grey HG 1195/S Sunglasses

    £88.00
    HUGO Hugo Men's 3 Pack Rib Label CC Socks Black
    HUGO

    HUGO Men's 3 Pack Rib Label CC Socks Black

    £14.40
    HUGO Hugo Men's Austin Shorts Blue
    HUGO

    HUGO Men's Blue Ribbed Cotton Shorts

    £34.30
    HUGO Hugo Men's Boxerbr Triple Pack Design Multi
    HUGO

    HUGO Men's Boxer Triple Pack Design Multi

    £30.80
    HUGO Hugo Men's Trunk Triple Pack Spray Black
    HUGO

    HUGO Men's Trunk Triple Pack Spray Black

    £34.30
    HUGO Hugo Men's Nocto Long Set Black
    HUGO

    HUGO Men's Nocto Long Set Black

    £101.15
    HUGO Hugo Men's Trunk Five Pack Black
    HUGO

    HUGO Men's Trunk Five Pack Black

    £44.85
    HUGO Hugo Men's Tape Tonal Logo Short Sleeve T-Shirt Dark Blue
    HUGO

    HUGO Men's Dark Blue Tape Tonal Logo T-Shirt

    £23.60
    HUGO Hugo Men's Logo Short Green
    HUGO

    HUGO Men's Logo Short Green

    £24.00
    HUGO Hugo Men's Laze Box Logo Pullover Hoodie Black
    HUGO

    HUGO Men's Laze Box Logo Pullover Hoodie Black

    £53.10
    HUGO Hugo Men's Austin Long Sleeve Shirt Black
    HUGO

    HUGO Men's Austin Long Sleeve Shirt Black

    £41.30
    HUGO Hugo Men's Laze Hoodie Blue
    HUGO

    HUGO Men's Laze Hoodie in Blue

    £53.10
    HUGO Hugo Men's Atlas Half Zip Black
    HUGO

    HUGO Men's Atlas Half Zip Black Sweatshirt

    £89.10
    HUGO HUGO Men's HG-1259S-FSFKU Square/Rectangle Sunglasses in Red
    HUGO

    HUGO Red Square/Rectangle Sunglasses

    £69.99
    HUGO HUGO Men's HG-1260S-XW0T4 Square/Rectangle Sunglasses in Blue
    HUGO

    HUGO Blue Square/Rectangle Sunglasses

    £69.99
    HUGO HUGO Men's 1570175 42mm Quartz Watch in Silver
    HUGO

    HUGO Men's 42mm Quartz Watch in Silver

    £149.99
    HUGO HUGO Men's Rectangle Black Grey Blue HG 1162/S
    HUGO

    HUGO Men's Rectangle Black Grey Blue HG 1162/S Sunglasses

    £81.75
    HUGO HUGO Men's Square Black Red Grey Sunglasses
    HUGO

    HUGO Men's Square Black Red Grey Sunglasses

    £82.00
    HUGO HUGO Men's Square Crystal Blue Blue Mirror Sunglasses
    HUGO

    HUGO Men's Square Crystal Blue Mirror Sunglasses

    £64.00
    HUGO HUGO Men's Square Crystal Silver Mirror Sunglasses in Clear
    HUGO

    HUGO Men's Square Crystal Silver Mirror Sunglasses in Clear

    £64.00
    HUGO HUGO Men's Square Black Red Sunglasses
    HUGO

    HUGO Men's Square Black Red Sunglasses

    £64.00
    HUGO HUGO Men's Square Matte Black Grey Sunglasses
    HUGO

    HUGO Men's Square Matte Black Grey Sunglasses

    £79.99
    HUGO HUGO Men's Rectangle Matte Black Grey Sunglasses
    HUGO

    HUGO Men's Matte Black Grey Rectangle Sunglasses

    £105.00
    HUGO HUGO Men's Round Havana Green Sunglasses in Brown
    HUGO

    HUGO Men's Round Havana Green Sunglasses in Brown

    £89.00

    Showing 48 of 63

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    About HUGO

    HUGO is a fashion brand that was originally launched as a sub-brand of the German fashion house Hugo Boss in 1994. It targets a younger demographic with a more casual and relaxed style compared to the traditional Hugo Boss line.

    HUGO pieces typically lean casual, contemporary, urban, tailored to young adults and professionals who prefer a modern, casual, and stylish look.. Use the filters above to narrow by category, size, or price, or jump straight to the newest drops below.

    Popular HUGO categories on SO-ME: shirts & tops (22), sunglasses (12), underwear (12), socks (7), shorts (6).