HUGO

About HUGO

HUGO is a fashion brand that was originally launched as a sub-brand of the German fashion house Hugo Boss in 1994. It targets a younger demographic with a more casual and relaxed style compared to the traditional Hugo Boss line.

HUGO pieces typically lean casual, contemporary, urban, tailored to young adults and professionals who prefer a modern, casual, and stylish look.. Use the filters above to narrow by category, size, or price, or jump straight to the newest drops below.

Popular HUGO categories on SO-ME: shirts & tops (27), sunglasses (14), shorts (8), socks (8), underwear (8).

Curated Edit

HUGO Men's Laze T-Shirt and Joggers Set in Blue

HUGO Men's Laze Box Logo Full Zip Top Black

HUGO Men's Tonal Logo Shorts Charcoal

Hugo Men's Tiki Short Green

Hugo Men's Liam Hoodie Black

Hugo Men's Multicolor 6 Pack Socks

Hugo Men's 6 Pack QS Rib Logo CC Socks Multi

HUGO Men's White Crew Socks 3-Pack

Hugo Men's T-Shirt RN Triplet P Grey/White/Black

HUGO Women's Shuffle Pants Pink

HUGO Men's Laze Shorts CW Blue

HUGO Men's Black Oversized T-Shirt

HUGO Men's 3 Pack Rib Label CC Socks White

HUGO Men's Rectangle Black Grey HG 1194/S Sunglasses

HUGO Men's 3 Pack Rib Label CC Socks Black

HUGO Men's Blue Ribbed Cotton Shorts

HUGO Men's Boxer Triple Pack Design Multi

HUGO Men's Nocto Long Set Black

HUGO Men's Trunk Five Pack Black

HUGO Men's Dark Blue Tape Tonal Logo T-Shirt

HUGO Men's Logo Short Green

HUGO Men's Laze Box Logo Pullover Hoodie Black

HUGO Men's Austin Long Sleeve Shirt Black

HUGO Men's Laze Hoodie in Blue

About HUGO