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    All Brands
    casualcontemporaryurbanminimalistmodern

    HUGO

    HUGO is a fashion brand that was originally launched as a sub-brand of the German fashion house Hugo Boss in 1994. It targets a younger demographic with a more casual and relaxed style compared to the traditional Hugo Boss line.

    Founded1994
    AudienceYoung adults and professionals who prefer a modern, casual, and stylish look.
    Founded1994

    Curated Edit

    71 products

    Shop by Category

    • Shirts & Tops27
    • Sunglasses14
    • Shorts8
    • Socks8
    • Underwear8
    HUGO Hugo Men's Round Neck T-Shirt 3 Pack Grey White Black
    HUGO

    Hugo Men's Round Neck T-Shirt 3 Pack Grey White Black

    £31.50
    HUGO Hugo Men's Noah T-Shirt Beige Overflow
    HUGO

    Hugo Men's Noah T-Shirt Beige Overflow

    £55.00
    HUGO Hugo Men's Noah T-Shirt White
    HUGO

    Hugo Men's Noah T-Shirt White

    £55.00
    HUGO Hugo Men's Laze Hoodie Navy
    HUGO

    Hugo Men's Navy Laze Hoodie

    £59.00
    HUGO HUGO Men's Square Black Red Gold Grey Sunglasses
    HUGO

    HUGO Men's Square Black Red Gold Grey Sunglasses

    £74.00
    HUGO Hugo Men's Austin Shorts Bright Blue
    HUGO

    Hugo Men's Bright Blue Cotton Shorts

    £49.00
    HUGO Hugo Men's Laze T-Shirt Navy
    HUGO

    Hugo Men's Laze T-Shirt Navy

    £39.00
    HUGO Hugo Men's Austin T-Shirt Bright Blue
    HUGO

    Hugo Men's Bright Blue T-Shirt

    £49.00
    HUGO Hugo Men's Laze Pants Cw Navy
    HUGO

    Hugo Men's Navy Laze Pants

    £49.00
    HUGO Hugo Men's Paolo Swim Shorts Open Blue
    HUGO

    HUGO Men's Paolo Swim Shorts Open Blue

    £49.00
    HUGO Hugo Men's Laze Shorts Cw Navy
    HUGO

    Hugo Men's Navy Laze Shorts

    £39.00
    HUGO Hugo Men's Laze T-Shirt Beige Overflow
    HUGO

    Hugo Men's Beige Overflow T-Shirt

    £39.00
    HUGO Hugo Women's Dreem Short-Set Light/Pastel Pink in Light Pink
    HUGO

    Hugo Women's Dreem Short-Set Light/Pastel Pink in Light Pink

    £89.00
    HUGO HUGO Men's Square Black Blue Dark Grey Gradient HG 1168/S
    HUGO

    HUGO Men's Square Black Blue Dark Grey Gradient HG 1168/S

    £55.50
    HUGO Hugo Men's 6 Pack Rib Logo Multi
    HUGO

    Hugo Men's 6 Pack Rib Logo Multi

    £35.00
    HUGO HUGO Men's HG-1310-S-MR8 Square/Rectangle Sunglasses in Green
    HUGO

    HUGO Men's HG-1310-S-MR8 Square/Rectangle Sunglasses in Green

    £80.99
    HUGO Hugo Men's T-Shirt RN Triplet P White/Blue/Navy
    HUGO

    Hugo Men's RN Triplet T-Shirts in White/Blue/Navy

    £22.50
    HUGO Hugo Men's Boxerbr Trplt Design Open Green
    HUGO

    HUGO Men's Boxers Triplet Design Open Green

    £44.00
    HUGO Hugo Men's 3 Pack Boxer Pack Black
    HUGO

    HUGO Men's 3 Pack Boxer Briefs Black

    £44.00
    HUGO Hugo Men's 3 Pack T-Shirt Multi
    HUGO

    HUGO Men's 3 Pack T-Shirt Multicolor

    £45.00
    HUGO Hugo Men's Trunk Triplet Titan Multi
    HUGO

    HUGO Men's Trunk Triplet Titan Multi

    £49.00
    HUGO Hugo Men's T-Shirt RN Triplet Pack White
    HUGO

    Hugo Men's T-Shirt RN Triplet Pack White

    £45.00
    HUGO Hugo Men's Laze T-Shirt Blue
    HUGO

    HUGO Men's Laze T-Shirt and Joggers Set in Blue

    £19.50
    HUGO Hugo Men's Laze Box Logo Full Zip Top Black
    HUGO

    HUGO Men's Laze Box Logo Full Zip Top Black

    £59.00

    Showing 24 of 71

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    About HUGO

    HUGO is a fashion brand that was originally launched as a sub-brand of the German fashion house Hugo Boss in 1994. It targets a younger demographic with a more casual and relaxed style compared to the traditional Hugo Boss line.

    HUGO pieces typically lean casual, contemporary, urban, tailored to young adults and professionals who prefer a modern, casual, and stylish look.. Use the filters above to narrow by category, size, or price, or jump straight to the newest drops below.

    Popular HUGO categories on SO-ME: shirts & tops (27), sunglasses (14), shorts (8), socks (8), underwear (8).