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    SO-ME is a trading name of SO-ME App Ltd. Registered in England and Wales. Toward Studio, Cambrian Buildings, Cardiff CF10 5FL. SO-ME earns commission from qualifying purchases. This does not affect pricing.

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    All Brands
    minimalistmodernmonochromaticclean linescontemporary

    Principles

    Principles is a fashion brand known for its minimalist and modern designs, often featuring clean lines and a monochromatic color palette.

    Founded2012
    AudienceYoung professionals and fashion-forward individuals who appreciate sophisticated and understated style.
    Founded2012

    Curated Edit

    110 products

    Shop by Category

    • Dresses92
    • Coats & Jackets9
    Principles Principles Women's Faux Fur Long Coat in Grey
    Principles

    Principles Women's Faux Fur Long Coat in Grey

    £32.70
    Principles Principles Women's Embroidered Embellished Collarless Blazer in Black
    Principles

    Principles Black Embroidered Blazer in Black

    £23.60
    Principles Principles Women's Faux Fur Wrap Neck Short Coat in Grey
    Principles

    Principles Grey Faux Fur Wrap Neck Short Coat

    £23.70
    Principles Principles Women's Cut-Out Detail Sparkle Jersey Midi Dress in Blue
    Principles

    Principles Blue Sparkle Jersey Midi Dress

    £16.50
    Principles Principles Women's Sequin Gathered Bodice Midaxi Dress in Olive
    Principles

    Principles Olive Sequin Long-Sleeve Midi Dress

    £34.50
    Principles Principles Women's PU Long Sleeve Column Midi Dress in Tan
    Principles

    Principles Tan PU Long Sleeve Midi Dress

    £13.75
    Principles Principles Women's Faux Fur Wrap Neck Short Coat in Brown
    Principles

    Principles Brown Faux Fur Wrap Neck Short Coat

    £23.70
    Principles Principles Women's High Neck Twist Keyhole Detail Velvet Midaxi Dress in Olive
    Principles

    Principles Olive Velvet High Neck Midi Dress

    £27.50
    Principles Principles Women's Faux Fur Long Coat in Chocolate
    Principles

    Principles Chocolate Faux Fur Long Coat

    £54.50
    Principles Principles Women's Floral Jacquard Puff Sleeve Midi Dress in Forest
    Principles

    Principles Forest Floral Jacquard Midi Dress

    £35.40
    Principles Principles Women's Floral Jacquard Puff Sleeve Midi Dress in Wine
    Principles

    Principles Wine Floral Jacquard Midi Dress

    £35.40
    Principles Principles Women's Plisse Tie Front Midi Dress in Navy
    Principles

    Principles Navy Satin Tie Front Midi Dress

    £23.60
    Principles Principles Women's Plisse Tie Front Midi Dress in Rust
    Principles

    Principles Rust Satin Tie Front Midi Dress

    £17.70
    Principles Principles Women's Geo Satin Collar Midi Dress in Brown
    Principles

    Principles Brown Geo Satin Collar Midi Dress

    £13.75
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    About Principles

    Principles is a fashion brand known for its minimalist and modern designs, often featuring clean lines and a monochromatic color palette.

    Principles pieces typically lean minimalist, modern, monochromatic, tailored to young professionals and fashion-forward individuals who appreciate sophisticated and understated style.. Use the filters above to narrow by category, size, or price, or jump straight to the newest drops below.

    Popular Principles categories on SO-ME: dresses (92), coats & jackets (9).