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    SO-ME is a trading name of SO-ME App Ltd. Registered in England and Wales. Toward Studio, Cambrian Buildings, Cardiff CF10 5FL. SO-ME earns commission from qualifying purchases. This does not affect pricing.

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    All Brands
    minimalistmodernmonochromaticclean linescontemporary

    Principles

    Principles is a fashion brand known for its minimalist and modern designs, often featuring clean lines and a monochromatic color palette.

    Founded2012
    AudienceYoung professionals and fashion-forward individuals who appreciate sophisticated and understated style.
    Founded2012

    Curated Edit

    110 products

    Shop by Category

    • Dresses92
    • Coats & Jackets9
    Principles Principles Women's Floral Jacquard Puff Sleeve Midi Dress in Bright Green
    Principles

    Principles Bright Green Floral Jacquard Midi Dress

    £55.00
    Principles Principles Women's Black Broderie Tie Waist Midi Shirt Dress
    Principles

    Principles Black Broderie Tie Waist Midi Shirt Dress

    £53.10
    Principles Principles Women's Floral Jacquard Puff Sleeve Midi Dress in Sage
    Principles

    Principles Sage Floral Jacquard Puff Sleeve Midi Dress

    £55.00
    Principles Principles Women's Floral Jacquard Puff Sleeve Midi Dress in Pink
    Principles

    Principles Pink Floral Jacquard Puff Sleeve Midi Dress

    £55.00
    Principles Principles Women's Front Tie Shirt Midi Dress in Pink
    Principles

    Principles Pink Lightweight Midi Dress with Front Tie

    £26.00
    Principles Principles Women's Striped Slouchy Knitted Midi Dress in Ivory
    Principles

    Principles Ivory Striped Knit Midi Dress

    £13.75
    Principles Principles Women's Formal Drop Waist Midi Dress in Red
    Principles

    Principles Red Formal Drop Waist Midi Dress

    £49.50
    Principles Principles Women's Marble Print Pleated Midi Dress in Mono
    Principles

    Principles Mono Marble Print Pleated Midi Dress

    £47.20
    Principles Principles Women's Geo Maxi Dress in Blue
    Principles

    Principles Blue Geo Maxi Dress

    £22.00
    Principles Principles Women's Organza Belted Midi Dress in Navy
    Principles

    Principles Navy Organza Belted Midi Dress

    £53.10
    Principles Principles Women's Ponte Ruched Maxi Dress in Olive
    Principles

    Principles Olive Ponte Ruched Maxi Dress

    £22.00
    Principles Principles Women's Ponte Ruched Maxi Dress in Wine
    Principles

    Principles Wine Ponte Ruched Maxi Dress

    £55.00
    Principles Principles Women's Geo Maxi Dress in Red
    Principles

    Principles Red Geo Maxi Dress in Lightweight Crepe

    £55.00
    Principles Principles Women's Belted Contrast Detail Collarless Shirt Dress in Green
    Principles

    Principles Green Geometric Print Collarless Shirt Dress

    £38.50
    Principles Principles Women's Metallic Halterneck Maxi Dress in Silver
    Principles

    Principles Silver Metallic Halterneck Maxi Dress

    £27.50
    Principles Principles Women's Pleated Midi Dress in Olive
    Principles

    Principles Olive Pleated Midi Dress

    £35.40
    Principles Principles Women's Stripe Button Jacket Coord in Beige
    Principles

    Principles Beige Stripe Button Jacket Coord for Women

    £49.50
    Principles Principles Women's Keyhole Detail Ruched Front Metallic Detail Jersey Midi Dress in Black
    Principles

    Principles Black Metallic Jersey Midi Dress with Keyhole Detail

    £22.00
    Principles Principles Women's Ruched Cuff & Side Seam Velvet Devore Bodycon Dress in Taupe
    Principles

    Principles Taupe Velvet Bodycon Dress with Ruched Details

    £27.50
    Principles Principles Women's Ponte Twist Maxi Dress in Red
    Principles

    Principles Red Ponte Twist Maxi Dress

    £27.50
    Principles Principles Women's Tie Waist High Neck Satin Midi Dress in Wine
    Principles

    Principles Wine Satin High Neck Midi Dress

    £22.00
    Principles Principles Women's Burgundy Hot Fix Jersey Shirt Dress
    Principles

    Principles Burgundy Hot Fix Jersey Shirt Dress

    £16.50
    Principles Principles Women's Snake Print Chain Detail Satin Midi Dress
    Principles

    Principles Snake Print Satin Midi Dress

    £13.75
    Principles Principles Women's Cut-Out Detail Sparkle Jersey Midi Dress in Gold
    Principles

    Principles Gold Sparkle Jersey Midi Dress

    £16.50

    Showing 96 of 110

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    About Principles

    Principles is a fashion brand known for its minimalist and modern designs, often featuring clean lines and a monochromatic color palette.

    Principles pieces typically lean minimalist, modern, monochromatic, tailored to young professionals and fashion-forward individuals who appreciate sophisticated and understated style.. Use the filters above to narrow by category, size, or price, or jump straight to the newest drops below.

    Popular Principles categories on SO-ME: dresses (92), coats & jackets (9).