Blue Swimwear
Swimwear shopping can be stressful, we get it. That's why being able to browse bikinis, one-pieces, tankinis, and cover-ups from ASOS, M&S, and hundreds of other brands in one place helps. Filter by style, colour, and size. Our AI stylist can help if you describe what you're looking for ("supportive one-piece, not boring, under forty quid"). Some of our featured brands use recycled ocean plastics, so you can make a more sustainable choice while you're at it.
Products
114 products
SALE
ASOS
ASOS South Beach Sequin Sarong with Fringe in Blue
£24.00£28.00
New Look
New Look Blue Treasure Print Bikini Bottoms
£14.99
EGO
EGO Blue Halterneck Bead Detail Triangle Bikini Set
£19.00
New Look
New Look Blue Treasure Print Bandeau Bikini Top
£16.99
EGO
EGO Blue Sequin Crochet Bikini Set, Women's Size UK 6
£24.00
New Look
New Look Blue Treasure Pattern Swimsuit
£35.99
EGO
EGO Blue Abstract Print Triangle Bikini Set
£18.00
New Look
New Look Royal Blue Tummy Control Beaded Swimsuit
£29.99
EGO
EGO Blue Triangle Bikini Set
£16.00
New Look
New Look Bright Blue Hipster Bikini Bottoms
£7.49
EGO
EGO Blue Sequin Triangle Bikini Set
£19.00
New Look
New Look Blue Textured Striped O-Ring Bikini Top
£16.99
EGO
EGO Turquoise Double Strap Ruched Bikini Set
£16.00
New Look
New Look Mid Blue Shell Trim Bikini Bottoms
£12.99
EGO
EGO Baby Blue Mesh Keyhole Swimsuit, Women's UK 4
£28.00
New Look
New Look Mid Blue Shell Trim Triangle Bikini Top
£14.99
EGO
EGO Blue Strappy Bardot Knot Bikini Set And Cover-Up Skirt
£34.00
New Look
New Look Bright Blue Textured Bikini Bottoms
£12.99
EGO
EGO Contrast Lace Triangle Tie Side Bikini Set In Baby Blue
£26.00
New Look
New Look Blue Gingham Tanga Bikini Briefs
£6.00
EGO
EGO Blue Abstract Animal Print Bikini Set
£17.00
New Look
New Look Light Blue Ruched Brazilian Bikini Brief
£7.79
EGO
EGO Teal Stone Detail Triangle Bikini In Blue, Women's Size UK L
£12.00
New Look
New Look Blue Textured Wrap Swimsuit
£32.99
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Frequently Asked Questions
How do I find swimwear that flatters my body shape?▾
Focus on what you want to highlight rather than hide. High-waisted bottoms smooth and elongate. Halternecks draw attention up and provide support. One-pieces with ruching offer a forgiving fit. Our Style Finder can suggest styles based on your shape and colour preferences, it's a useful starting point.
How often should I replace swimwear?▾
With regular pool use, every 3-6 months (chlorine eats elastic). For holiday-only wear, a quality swimsuit lasts two to three seasons. Rinse in cool fresh water immediately after each wear and never wring or tumble dry. That simple habit makes the biggest difference.
What is the most supportive swimwear style?▾
For larger busts, underwired tops or one-pieces with built-in bra support. Wide straps and halternecks provide better support than bandeau or triangle styles. Many brands now offer cup-sized tops from D to G+. Use our size and brand filters to find options that genuinely support rather than just suggest.