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SO-MESO-ME

© 2026 SO-ME. All rights reserved.

SO-ME is a trading name of SO-ME App Ltd. Registered in England and Wales. Toward Studio, Cambrian Buildings, Cardiff CF10 5FL. SO-ME earns commission from qualifying purchases. This does not affect pricing.

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minimalistmodernmonochromaticclean linescontemporary

Principles

Principles is a fashion brand known for its minimalist and modern designs, often featuring clean lines and a monochromatic color palette.

Founded2012

AudienceYoung professionals and fashion-forward individuals who appreciate sophisticated and understated style.

Founded2012

Curated Edit

110 products

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Dresses92
Coats & Jackets9

Principles Principles Women's Broderie Belted Contrast Detail Midaxi Dress in Navy

Principles Navy Broderie Anglaise Belted Dress

Principles Principles Women's Patch Pocket Detail Organza Shirt Dress in Olive

Principles Olive Organza Shirt Dress with Patch Pockets

Principles Principles Women's Organza Puff Sleeve Midi Dress in Pink

Principles Pink Organza Puff Sleeve Midi Dress

Principles Principles Women's Tailored Ponte Belted Midi Dress in Forest

Principles Green Ponte Belted Midi Dress

Principles Principles Women's Contrast Tie Waist Midi Dress in Black

Principles Black Contrast Tie Waist Midi Dress

Principles Principles Women's Geo Printed Kimono in Beige

Principles Beige Geo Printed Kimono

Principles Principles Women's Structured Ruched Button Through Maxi Dress in Green

Principles Green Ruched Button-Through Maxi Dress

Principles Principles Women's Petite Watercolour Geo Organza Shirt Dress in Pink Sugar

Principles Pink Sugar Watercolour Geo Organza Shirt Dress

Principles White Leather Trainers Lace Up UK 6 Womens Principles Sneakers Chunky Sole Pumps

Principles White Leather Trainers UK 6

Principles Principles Women's Embroidered Embellished Trousers in Black

Principles Women's Embroidered Embellished Trousers in Black

Principles Principles Women's Seam Waist Fit & Flare Dress in Blue

Principles Blue Woven Fit & Flare Midi Dress

Principles Principles Women's Seam Waist Fit & Flare Dress in Pink

Principles Pink Woven Fit & Flare Dress with High Neckline

Principles Principles Jumpsuit Playsuit Size 14 Women EU 42 Vintage Black Floral NEW RRP£39

Principles Vintage Black Floral Jumpsuit Playsuit Size 14

Principles Principles Women's Structured Fit & Flare Midi Dress in Red

Principles Red Structured Fit & Flare Midi Dress

Principles 🌸 Principles Petite Red Paisley Cami Top Y2K Boho Strappy Summer UK 8

Principles Petite Red Paisley Cami Top Y2K Boho

Principles White Sandals

Principles White Roman Sandals

Principles Principles Black Ruched Top - Size 16

Principles Black Ruched Off-Shoulder Top - Size 16

Principles red lace trim blouse white floral 8 10

Principles Red Lace Trim Blouse with White Floral Print

Principles Principles Women's Geo Print V Neck Midi Dress in Navy

Principles Navy Geo Print V-Neck Midi Dress

Principles Principles Women's Geo Tie Front Midi Dress in Neutral

Principles Women's Geo Tie Front Midi Dress in Neutral

Principles Principles Women's Tailored Front Tie Shirt Midi Dress in Black

Principles Black High Neck Midi Dress with Organza Contrast

Principles Principles Women's Structured Fit & Flare Midi Dress in Green

Principles Green Structured Fit & Flare Midi Dress

Principles Principles Women's PU Long Sleeve Column Midi Dress in Wine

Principles Wine PU Long Sleeve Midi Dress

Principles Principles Women's Geo Jacquard Knitted Dress in Navy

Principles Navy Geo Jacquard Sleeveless Midi Dress

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About Principles

Principles is a fashion brand known for its minimalist and modern designs, often featuring clean lines and a monochromatic color palette.

Principles pieces typically lean minimalist, modern, monochromatic, tailored to young professionals and fashion-forward individuals who appreciate sophisticated and understated style.. Use the filters above to narrow by category, size, or price, or jump straight to the newest drops below.

Popular Principles categories on SO-ME: dresses (92), coats & jackets (9).