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SO-MESO-ME

© 2026 SO-ME. All rights reserved.

SO-ME is a trading name of SO-ME App Ltd. Registered in England and Wales. Toward Studio, Cambrian Buildings, Cardiff CF10 5FL. SO-ME earns commission from qualifying purchases. This does not affect pricing.

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minimalistmodernmonochromaticclean linescontemporary

Principles

Principles is a fashion brand known for its minimalist and modern designs, often featuring clean lines and a monochromatic color palette.

Founded2012

AudienceYoung professionals and fashion-forward individuals who appreciate sophisticated and understated style.

Founded2012

Curated Edit

145 products

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Dresses112
Coats & Jackets19
Shirts & Tops6

Principles Principles Women's Peplum Detail Crepe Pencil Dress in Blue

Principles Blue Crepe Pencil Dress With Peplum Detail

Principles Principles Women's by Wallis Collarless Belted Wrap Coat in Red

Principles Women's by Wallis Collarless Belted Wrap Coat in Red

Principles Women blazer

Principles Coral Women Blazer

Principles White principle blazer

Principles White Blazer

Principles Principles size 14 black open front buckle sleeve biker style blazer short jacket

Principles size 14 black open front buckle sleeve biker style blazer short jacket

Principles y2k sage green micro mesh bead embellished silk baby tee

Principles Sage Green Micro Mesh Bead Embellished Silk Baby Tee

Principles Beige Double-Breasted Blazer - Size 16

Principles Principles Embroidered Handkerchief Hem Skirt UK 8 BNWT Wool Blend Boho Festival

Principles Black Wool Blend Handkerchief Hem Skirt

Principles Principles Black Maxi Dress with Embroidered Detail – UK 18 / EU 46

Principles Black Maxi Dress with Embroidered Detail – UK 18 / EU

Principles Principles Women's Mix Print Organza Belted Midi Dress in Blue

Principles Blue Mix Print Organza Belted Midi Dress

Principles Principles Women's Floral Jacquard Button Down Midi Dress in Blue

Principles Women's Floral Jacquard Button Down Midi Dress in Blue

Principles Principles Women's Ponte Jacquard Ruched Maxi Dress in Green

Principles Women's Ponte Jacquard Ruched Maxi Dress in Green

Principles Principles Women's Belted Contrast Detail Collarless Shirt Dress in Black

Principles Women's Belted Contrast Detail Collarless Shirt Dress in Black

Principles Principles Women's Floral Jacquard Button Down Midi Dress in Pink

Principles Pink Floral Jacquard Midi Dress

Principles Principles Women's Abstract Print Belted Button Shirt Midi Dress in Camel

Principles Camel Abstract Print Belted Button Shirt Midi Dress

Principles Principles Women's Formal Front Tie Shirt Midi Dress in Black

Principles Black Formal Front Tie Shirt Midi Dress

Principles Principles Women's Pleated Waist Detail Dress in Coral

Principles Coral Pleated Waist Dress

Principles Principles Women's Seam Detail Belted Midi Dress in Camel

Principles Camel Belted Midi Dress in Seam Detail

Principles Principles Women's Button Detail Utility Midi Dress in Black

Principles Black Button Detail Utility Midi Dress

Principles Principles Women's Collar Detail Pocket Midi Dress in Khaki

Principles Khaki Collar Detail Pocket Midi Dress

Principles 12 Principles blazer jacket grey black fitted office women’s

Principles Grey Black Tweed Blazer Jacket

Principles Principles Women's Collared Button Detail Fit & Flare Dress in Dark Red

Principles Dark Red Fit & Flare Midi Dress

Principles Principles Women's Printed Puff Sleeve Midi Dress in Rust

Principles Rust Printed Puff Sleeve Midi Dress

Principles Principles Women's Abstract Organza Belted Midi Dress in Berry

Principles Berry Abstract Organza Midi Dress

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About Principles

Principles is a fashion brand known for its minimalist and modern designs, often featuring clean lines and a monochromatic color palette.

Principles pieces typically lean minimalist, modern, monochromatic, tailored to young professionals and fashion-forward individuals who appreciate sophisticated and understated style.. Use the filters above to narrow by category, size, or price, or jump straight to the newest drops below.

Popular Principles categories on SO-ME: dresses (112), coats & jackets (19), shirts & tops (6).