Molly Sishton

Molly Sishton co-founded SO-ME in 2024 with her sister Connie, after more than a decade working in marketing and helping brands connect with real customers. Frustrated by how fragmented online shopping had become, Molly set out to build the tool she wished existed. At SO-ME she leads brand, content, and the editorial voice behind the Edits. Trend-led to her core, she's the one clocking what everyone's wearing before it fully lands, and she brings honest, no-BS takes on what's actually worth your money.