Co-Founder, SO-ME
Connie Sishton
Connie Sishton co-founded SO-ME in 2024 alongside her sister Molly, bringing over a decade of marketing experience — and a shopper's frustration with a fashion industry built for sellers, not people. At SO-ME she leads product and the AI stylist experience. She writes about personal style — taking a trend and making it actually feel like you — with a soft spot for classic tailoring worn with a quirky twist, bold patterns, greens and a well-earned second-hand find. She's happiest quietly subverting an expectation.
Style GuidesLocal Edits
What Connie covers
Style Guides
The personal-style angle — applying trends to real life so they feel like you, not costume.
Local Edits
The Cardiff scene, through her creative and brand lens.